Not What It Seams
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Not What It Seams
A free, fortnightly newsletter unpicking the latest in fashion and sustainability.
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A Substack newsletter by
Melissa Watt
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I have made the difficult decision to pause Not What It Seams while I finish my studies. This also gives me time to think about where I want to take this newsletter and how I can better my content for my amazingly supportive readers.
Melissa Watt
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What is Not What It Seams?
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Let's stop rewarding greenwashers
There's nothing award-winning about fast fashion.
Melissa Watt
Feb 12
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Justice for Jeyasre Kathiravel
Content warning: death and sexual violence
Melissa Watt
Jan 29
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Is 2021 the year we finally tackle greenwashing?
A girl can dream!
Melissa Watt
Jan 15
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Who wins in fashion?
Why there are more losers than victors.
Melissa Watt
Dec 11, 2020
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Un-happy Black Friday!
Some thoughts on my least favourite day of the year.
Melissa Watt
Nov 27, 2020
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Fashion is always political
It's never "just clothes".
Melissa Watt
Nov 6, 2020
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Who gets to define sustainability?
Why the gatekeepers need to pass the mic.
Melissa Watt
Oct 23, 2020
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Not What It Seams
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