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Not What It Seams
A free, monthly newsletter that unpicks the latest in fashion, sustainability & greenwashing.
By Mel Watt · Launched 2 years ago
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Let me read it first
Let's stop rewarding greenwashers
There's nothing award-winning about fast fashion.
Mel Watt
2
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Let's stop rewarding greenwashers
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Pretty Little Liars
Why fast fashion really wants to get into resale.
Mel Watt
Mar 2
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Pretty Little Liars
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The great vegan rebrand
When plastic turned plant-based.
Mel Watt
Feb 8
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The great vegan rebrand
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Looking back to go forward
2021 in review.
Mel Watt
Jan 4
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Looking back to go forward
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No, cotton isn't a thirsty crop
On misinformation, data gaps and *that* Coach scandal.
Mel Watt
Nov 2, 2021
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No, cotton isn't a thirsty crop
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Sustainability begins at home
On new beginnings and changes.
Mel Watt
Oct 1, 2021
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Sustainability begins at home
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Be back soon!
I have made the difficult decision to pause Not What It Seams while I finish my studies. This also gives me time to think about where I want to take…
Mel Watt
Mar 12, 2021
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Be back soon!
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Justice for Jeyasre Kathiravel
Content warning: death and sexual violence
Mel Watt
Jan 29, 2021
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Justice for Jeyasre Kathiravel
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