Just wanted to say this is a really great and interesting post! I've also seen the 'humanising' phenomenon the other way - NGOs tapping into meme / Gen Z culture to engage younger people, with quite a lot of success (Greenpeace does it well). I like it when it's done for a good cause - obviously - but both corporations and NGOs sacrifice a lot of nuance & context for short-form content that is more likely to get engagement.
Just wanted to say this is a really great and interesting post! I've also seen the 'humanising' phenomenon the other way - NGOs tapping into meme / Gen Z culture to engage younger people, with quite a lot of success (Greenpeace does it well). I like it when it's done for a good cause - obviously - but both corporations and NGOs sacrifice a lot of nuance & context for short-form content that is more likely to get engagement.