Hello,

Nice to meet you!

Welcome to Not What It Seams: a free, fortnightly newsletter that unpicks the latest in fashion and sustainability.

As the sustainable fashion movement gains momentum, it can feel impossible to keep up with the latest innovations, controversies and greenwashed campaigns. That’s why I post fortnightly roundups of the latest news and look beyond the PR-friendly headlines.

So, what can you expect?

Every fortnight, I send out:

  1. Critical takes on the latest news, brand announcements and debates.

  2. Fortnightly roundups of the latest articles, blogs and podcasts.

  3. Glossary terms to equip you with all the sustainability lingo.

  4. Membership of a likeminded community and monthly thread discussions.

About the author

Hi, I’m Mel, a freelance fashion journalist and the author behind Not What It Seams.

From first-hand experience, I know how difficult it can be to navigate the language of sustainability; the movement’s rising popularity has introduced a lot of new, confusing terms. I created this newsletter to delve deeper into the headlines, demystify the language of sustainability and properly hold brands to account.

I also wanted to create a dialogue between the average shopper, sustainability veterans and industry experts. So, whether you’re looking to kick start your sustainability journey, engage in topical debates or offer your expertise, this newsletter is for you.

Stay up-to-date

If you sign up, you won’t have to worry about missing a thing. Every new edition of the newsletter goes directly to your inbox and is also available to view on the web.

If you like what you see, please share it with your friends. Every like, comment and retweet helps me in my mission to make sustainable fashion just that little bit more accessible.

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