Nice to meet you!

Welcome to Not What It Seams: a free, fortnightly newsletter that unpicks the latest in fashion and sustainability.

As the sustainable fashion movement gains momentum, it can feel impossible to keep up with the latest innovations, controversies and greenwashed campaigns. That’s why I post fortnightly roundups of the latest news and look beyond the PR-friendly headlines.

So, what can you expect?

Every fortnight, I send out:

  1. Critical takes on the latest news, brand announcements and debates.

  2. Fortnightly roundups of the latest articles, blogs and podcasts.

  3. Glossary terms to equip you with all the sustainability lingo.

About the author

Hi, I’m Mel, an ethical writer and consultant and the author behind Not What It Seams.

From first-hand experience, I know how difficult it can be to navigate the language of sustainability; the movement’s rising popularity has introduced a lot of new, confusing terms. I created this newsletter to delve deeper into the headlines, demystify the language of sustainability and properly hold brands to account.

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If you like what you see, please share it with your friends. Every like, comment and retweet helps me in my mission to make sustainable fashion just that little bit more accessible.

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